As you may know I am putting a little ebook together on advertising. Here’s an introduction
Some time ago a fisherman had a problem. He had this fish cage in the water right where big and small fish were. He noticed that many large fish came to visit him, made use of his offer and then disappeared again. He also noticed that some of his large fish never came back. But he saw them at his friend’s cage. This was upsetting. After all the work he did giving fish what they want they had the audacity to leave him.
The fisherman made another starling discovery. There were many small fish reading the story that he left on the door of the cage. But they all stopped there. They read and disappeared. But as these small fish grew fatter his friend collected most of them.
He gathered all his courage and asked his friend why he was so successful? The friend said it’s pretty simple. But he was not sure if he wanted to share the secret. This secret has been part of his family for ages.
However he noticed how desperate his friend was and decided to help.
You already have your cage where the fish are but you have a problem. You are only attracting the few big fish who want what you have on offer today. Most of the fish coming past your gate and reading your story are not ready or don’t want what you have. They don’t want it when they read it. They do want it tomorrow but then they have moved on.
You have no bait for the small fish who want it later. You must add other bait that will attract them to you even if they don’t want to take your main offer.
Let me say that to take your main offer is a major commitment from the fish and they cannot or will not make that commitment yet. What I want you to do are to offer something they want today! But something that does not need any major commitment from them.
The other problem that you have is that when you do catch a large fish, and you exchange the offer, you let the fish go. This is a waste.
I want you to go and create two cultivation pools; one for the big fish that grab your offer, and another pool for small fish who are not yet ready to make the major commitment.
Then I want you to change your story on your cage door. Tell them about your major offer but also share information about your cultivation pool. Tell the fish that you will feed them tips and secrets on how to survive. You will share “For Free” when they become part of your cultivation pool. The cultivation pool is their place where they can grow huge with knowledge. And only when they are ready can they take you up on your offer or they can leave. There’s no obligation.
But you may say that I am stupid telling them there’s no obligation. This is a long story and I will suffice to say that I am getting more fish in my cultivation pool because of my “no obligation” statement. I think it helps fish coming into my pool because they feel at ease.
But that’s not all. You must also offer a cultivation pool for the large fish who took your offer. This will keep them happy until they are ready to take another offer.
It is that simple.
If it’s that simple why are more fisherman not using the cultivation pool?
o44365vbn is discussing. 
o44365vbn 5:51 am on January 4, 2010 Permalink
Give a man a fish and you feed him for a day.
Teach him to use the Internet, and he won'tv bother you for weeks!
regards
Fritch
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