Coffee News: Learn Why The Hammering Salesman Is So Successful

On August 23, 2010, In advertisers, marketing, testimonial, By Johan Horak

Let me ask:

Are you proving proof Coffee News success and do you compare Coffee News with the opposition?

The Hammering Salesman is successful because he compares his services with the oppositions services and he provides proof of that.

And his potential clients find it fascinating.

He is a shatter proof glass salesman.

This is how he became the most successful shutter proof glass salesman:

  • He made an appointment with someone who would be interested in buying shatter proof glass.
  • He took with him a hammer, a piece of glass from his opposition and a piece of glass from his company.
  • At the meeting he would demonstrate; using the hammer to first shatter the opposition’s product and then try and shatter the glass that he propose.
  • The glass from the opposition shattered in 1000′s of pieces…. flying all over, and hisglass broke in 1000′s of pieces but it stuck together. Proof that his glass is shutter proof.

The question I have for you:

Are you comparing Coffee News to your opposition?

Do you have an easy way to compare Coffee News to newspaper classifieds and to those booklets dropped at homes?

And do you have visible or believable or third party endorsed that Coffee News are better?

If not you are leaving money on the table.

Why not tell me what you do?

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You Ask, “Can You Make It?” And I Ask “What’s Your Self-Worth Like?”

On August 9, 2010, In coffee news, opportunity, qualify, By Johan Horak

Many people ask me if they will be able run Coffee News and make a success of it.

Every time they ask I am reminded of what a potent business Coffee News is.

Coffee News is not an expensive business to purchase, it’s perceived to be an easy business and it is. Coffee News can give you a better return on investment that most of the huge concepts out there. The best part about Coffee News is that you don’t need the bank to start your own business.

But can you make it?

Can you make Coffee News a success?

The concept is a success.

More than a 1100 Coffee News areas exist and the concept has run for more than 20 years. The concept is not the issue.

What is the issue then?

The only variable I have no control over is you. I have no idea who and what make you tick. But when you start Coffee News I will quickly know who and what you are. Coffee News is real life. It’s an affordable business but it’s a business. And people running a successful business like themselves.

Any business will expose your lack of self worth. If you value yourself highly, if you believe in your own abilities, if you have confidence, if you have guts, then you will make it running Coffee News. If not, then Coffee News, and any other business you may want to run, will expose your lack of self worth.

That’s good.

At the end of the day nothing matters more than realizing your own self worth.

Have fun and expose your limitations because that’s they only way you’ll overcome them.

Johan Horak

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Ideas On How To Sell Coffee News Adverts

On July 21, 2010, In Uncategorized, By Johan Horak

I just received an email from Coffee News Paarl/Wellington asking for advice on cold calling, doing a better selling job and books to read on the subject selling in general. All though the idea is written for Coffee News, other businesses can also benefit from giving away apparent high value gifts.  

Here's my answer that I would like to share with you:

I start at Amazon.com. I search for books that I am interested in. I then read the reviews. As I read the reviews the reviewers recommend the book in question and others that may be better. 

I had a book Cold Calling Techniques That Really Works. Please read the reviews. If you like it you can buy it in South Africa from www.loot.co.za

Here is my advice on selling:

  1. Never make an appointment to sell.
  2. Make an appointment to give; advice or a free gift…..
  3. Write down what you expect to gain from each appointment. Here's what I suggest:
  1. Selling of a Coffee News advert is a bonus. If you follow my suggestions and have a website/newsletter and Facebook page, then the appointment will pay off over time.
  2. If you did not get the bonus then ask  them if the advertiser would like to receive your newsletter, get the email address, or ask the person to join your facebook page or follow you on twitter.
  • Never give advertising space away. Rather create a Coffee News marketing Tips book, print it and give it as a gift. When you phone for an appointment, tell him that you are from Coffee News, that you would like to bring him a free local marketing book published by Coffee News. Ask if you can see him for 15 minutes. Take it from there……. 
  • Another idea, that is controversial, is to send a sms marketing tip once a week. You can use a service like www.smsmalls.co.za
    • Hope this helps.

    Please continue asking questions. The answers are free

    Have fun

    Johan

    Posted via email from johan horak’s energy flow

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    2 Ideas On How To Run A Coffee News Competition

    On June 9, 2010, In Competitions, advertisers, marketing, By Johan Horak

    I asked Trish, from Coffee News – Durban Umgeni, how she runs competitions in Coffee News. I never expected her to share not only one but two ideas. Competition entrants sends her sms-s.

    Just think how you can create a database using a company like http://www.smsmalls.co.za/ to educate your readers —not spam — on Coffee News or educational ideas from your Coffee News advertisers. (It’s important that you inform people that they may get educational news from Coffee News).

    The other way is to get more subscribers to your online Coffee News magazine, for example the one used by Paarl/Wellington Coffee News. Winners of the competitions are people who are subscribers to the online mag. Now you can use your online mag/newsletter to add value to your Coffee News paper advertisers.

    Here’s the great ideas from Trish.


    I run a competition all the time, and I’m also currently running a separate competition for waiters.  The monthly comp has proven very successful in building loyal readership, and in getting an idea about reader response.  For the prize, I’ve found a number of advertisers have offered one, which gives them more exposure (eg the Persian Carpet lady offered a prize of two Persian table mats – hugely popular!!), or else I offer a meal voucher usually from the Coffee News outlet of the winner’s choice for R150 or R200 (which I usually stump up too), also hugely popular!  Last month we had 245 responses – all by sms to my phone, which I respond to!  Occasionally restaurants offer to sponsor a prize.

     

    The waiters’ competition is to challenge them to hand out copies of Coffee News to their customers, and to ask the customers to sms their waiter’s name and restaurant name to me.  It hasn’t taken off in the way I had hoped – I need to do the rounds of the restaurants again to speak to managers and waiters again, but it is beginning to have an effect. Some of the waiters are excited about it. The prize it R100 cash – which I cough up, but if it gets more copies into readers’ hands, it’s worth it.

     

    Thanks for the tips, Johan.

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    Are you choosing the victim option when advertisers say no

    On June 2, 2010, In advertisers, marketing, By Johan Horak

    If you are selling advertising through your publication and people don’t want to advertise anymore how do you react to the situation? Read more about the compliant from the person who runs the publication:

    I received an email from a current advertiser in which she states that she has not received any response from her ad.  On the other hand, I have had people tell me how much they like her ad and what a great idea the business is (they run errands, etc).

    I invited her to participate in a vendor expo,in which she seemed very excited about, but then didn’t return any calls or emails and didn’t do it.  I have invited her to a professional group that I belong to, but she hasn’t come and also invited her to join the Chamber, but again, she choose not to. She has stated that she sees this ad as a tax deduction and nothing more and at the end of her 6 months she wants out.

    I replied saying that I am sorry to hear that she is disappointed and suggested (again) some ad changes, that she has agreed to try.  Is there anything else that I can do?  Any and all help is appreciated.

    I don’t have a lot of sympathy with this kind of victim mentality. If your advertiser wants to stop advertising with you it means you have done a poor job of educating the advertiser, and you have  done a poor job of creating value…..even if it’s apparent value.

    Your job as a Coffee News owner is not to sell advertising….it’s to create relations and to educate. You are an educator. Teach the people advertising. Teach the people marketing. Give them stuff. Give them a monthly marketing class for free. They will beg you to advertise.

    Turn what you do around.

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