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  • Johan Horak 2:58 pm on February 1, 2010 Permalink | Reply  

    How Do You Cultivate The Fan Base? 


    Seth Godin published the following list recently

    • Strangers are customers to be, but not yet
    • Critics are those that would speak ill of you, or need to be converted
    • Friends are those that might have given permission, or even buy now and then
    • Fans are members of your tribe, supporters and insiders

    And it reminded me of off-line small business advertisers who spend all their time trying to advertise to strangers.

    These advertisers have no way of connecting with their fans.

    They cannot use their supporters to spread the word.

    They cannot ask their supporters to help them.

    They don’t spend time and money on getting their fans back.

    No. They waste all their advertising bucks trying to connect to strangers.

    What they don’t know is that their support base, their fans know these strangers better.

    Make a plan to cultivate your fan base by using online tools.
     

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  • Johan Horak 12:31 pm on December 30, 2009 Permalink
    Tags: , , ,   

    Coffee News Business Opportunity South Africa 


    Dear Friend of Coffee News. Here’s introductory information on the Coffee News opportunity in South Africa.
    Here’s most of the information that you will need today.
    If you need more information then please use the contact form.
    The cash flow scenario is not included and is available when you contact Coffee News South Africa.
    Many people want to know what Coffee News looks like. This is what it looks like. Printed on both sides. Click to enlarge it.
    Below the sample  copy of Coffee News please find a video on Coffee News and various documents that you can read on the Coffee News opportunity.
    Front.jpg
    Coffee News Video

    Download now or preview on posterous

    3FOLD BROCHURE.pdf (734 KB)

    Download now or preview on posterous

    cafe_flipchart.pdf (493 KB)

    Posted via email from The Fisherman’s Secret

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    • o44365vbn 5:51 am on January 4, 2010 Permalink

      Give a man a fish and you feed him for a day.

      Teach him to use the Internet, and he won'tv bother you for weeks!

      regards
      Fritch
      ______________________________________________
      hockey fights | hockey knock outs | hockey fights

  • Johan Horak 12:30 pm on October 15, 2009 Permalink | Reply
    Tags: , ,   

    The Fisherman’s Secret — Online Marketing For Small Local Business 


    About The Author: Johan Horak is a South African based WEB 2.0 Marketing Expert helping local and small businesses to create online marketing and cultivation pools to ensure that they, as fishermen, become trusted expert. In order to achieve this, he helps small business to adapt, expensive and wasteful offline advertising into effective relationship marketing, using free online marketing tools and easy-to-accomplished techniques. He combines, off line advertising with websites, blogs, twitter and other social media… to create long lasting cultivation pools of willing spenders. Johan also provide – one of one – remote support and he teaches small business people on how to use these free online tools. His objective is to ensure  that small businesses are equipped so that they become independent of these so called web experts. Contact Johan at +27 21 786 4028, email johan horak @ gmail . com or read more at his blog.

    Posted via email from The Fisherman’s Secret

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  • Johan Horak 12:29 pm on July 12, 2009 Permalink | Reply
    Tags: , book, ,   

    Cover | Advertisings’ Missing Link: Cultivation 


    advertisingcultivation

    As you may know I am putting a little ebook together on advertising. Here’s an introduction

    Some time ago a fisherman had a problem. He had this fish cage in the water right where big and small fish were. He noticed that many large fish came to visit him, made use of his offer and then disappeared again. He also noticed that some of his large fish never came back. But he saw them at his friend’s cage. This was upsetting. After all the work he did giving fish what they want they had the audacity to leave him.

    The fisherman made another starling discovery. There were many small fish reading the story that he left on the door of the cage. But they all stopped there. They read and disappeared. But as these small fish grew fatter his friend collected most of them.

    He gathered all his courage and asked his friend why he was so successful? The friend said it’s pretty simple. But he was not sure if he wanted to share the secret. This secret has been part of his family for ages.

    However he noticed how desperate his friend was and decided to help.

    You already have your cage where the fish are but you have a problem. You are only attracting the few big fish who want what you have on offer today. Most of the fish coming past your gate and reading your story are not ready or don’t want what you have. They don’t want it when they read it. They do want it tomorrow but then they have moved on.

    You have no bait for the small fish who want it later. You must add other bait that will attract them to you even if they don’t want to take your main offer.

    Let me say that to take your main offer is a major commitment from the fish and they cannot or will not make that commitment yet. What I want you to do are to offer something they want today! But something that does not need any major commitment from them.

    The other problem that you have is that when you do catch a large fish, and you exchange the offer, you let the fish go. This is a waste.

    I want you to go and create two cultivation pools; one for the big fish that grab your offer, and another pool for small fish who are not yet ready to make the major commitment.

    Then I want you to change your story on your cage door. Tell them about your major offer but also share information about your cultivation pool. Tell the fish that you will feed them tips and secrets on how to survive. You will share “For Free” when they become part of your cultivation pool. The cultivation pool is their place where they can grow huge with knowledge. And only when they are ready can they take you up on your offer or they can leave. There’s no obligation.

    But you may say that I am stupid telling them there’s no obligation. This is a long story and I will suffice to say that I am getting more fish in my cultivation pool because of my “no obligation” statement. I think it helps fish coming into my pool because they feel at ease.

    But that’s not all. You must also offer a cultivation pool for the large fish who took your offer. This will keep them happy until they are ready to take another offer.

    It is that simple.

    If it’s that simple why are more fisherman not using the cultivation pool?

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  • Johan Horak 10:05 am on July 12, 2009 Permalink | Reply
    Tags: attract,   


    Most people try to sell and convert when they should be attracting. They try to attract when they should be transforming. (More about these principles in the next chapter.) They are working AGAINST the grain if you will, and finding themselves thoroughly stumped… and no more well-known than they were when they started on their journey. The Zen Of Social Marketing

    This book was written for people getting to grips with social media. But the paragraph above should be in every marketing / advertising book. I am sharing it with you because I am writing a book on small business advertising or is it marketing. The aim is to help people stop trying to get the kiss on the first date when they advertise. The book is aimed at businesses who are not combining their off line advertising with online tools.

    Posted via email from johan horak’s posterous

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