Has your small business advertising failed to pay off? Do you get that funny feeling in your stomach when writing out that renewal check to your yellow page rep (who only comes by once a year)? Are you seeing a questionable return from your newspaper advertising? Read the full story on Small Business Advertising…How to Make it Work.
Now look at this from the publishers point of view as well. The yellow page rep who needs to collect the money. The payer and the asker feels the same. The yellow page rep has been to many advertisers and they don’t feel like paying. Because the advertiser is seeing questionable return.
This does not mean that he is not getting any return it’s only that he is seeing nothing. This is because he is not measuring and the seller of the the advertising is not showing or teaching the advertiser how to measure return.
I will be addressing these issues in my new ebook that I am thinking of calling “Discover Advertisings’ Missing Link: Cultivation” Subscribe to my newsletter to stay in touch.
