Image by be OH be via Flickr
Allow me to recap:
You know that Coffee News is a small business opportunity allowing work from home moms, dads and others to publish a weekly one-page newspaper. This newspaper is distributed to local or community restaurants. The content consists of ‘news to amuse’ and takes less than 8 minutes to read. On the left, right, front and back page edges of the paper are 32 business-card sized ads where local businesses promote their business.
Currently more than 8 million people read this newspaper across the world every week. This is a significant publication with a reach stretching 52 countries.
My questions:
Are we utilizing the true power of Coffee News?
Why not add value to this amazing publication?
This is my suggestion:
- Create a reason for readers to subscribe to an online newsletter via a blog
- In addition to the paper version publish a shortened e-version with different news.
- Create Google Adwords like ads for the local advertisers and publish it on the edges of the e-newsletter.
Just think about the opportunity:
- We have a captive audience having fun getting a Coffee News newsletter weekly.
- We have small business advertisers who get more exposure
- Coffee News marketing agencies can add more value to their sales pack.
What are the negatives?
Let me know what you think…..
