Two-step marketing means the prospect must respond to your (step 1) advertisement to (step 2) get more info. This info may be a letter, a free report, and tips. The intention is that the letter or brochure does all the pre-selling of your product or service. The two-step (1) advert normally directs your customer to a web page. (2) At the web page they exchange their name and email for the free information. Let’s look at…
Thank you for returning. Remember to check out our Facebook Fan PageOne-step advertising is when the ad goes all out and asks for the sale. This is also known as ‘selling off the page.’ It is by far the hardest advertising method, and is very difficult to achieve successfully when selling a high value or complicated product or service. [I call this kiss on the first date advertising]