Are you proving proof Coffee News success and do you compare Coffee News with the opposition?

The Hammering Salesman is successful because he compares his services with the oppositions services and he provides proof of that.

And his potential clients find it fascinating.

He is a shatter proof glass salesman.

This is how he became the most successful shutter proof glass salesman:

• He made an appointment with someone who would be interested in buying shatter proof glass.
• He took with him a hammer, a piece of glass from his opposition and a piece of glass from his company.
• At the meeting he would demonstrate; using the hammer to first shatter the opposition’s product and then try and shatter the glass that he propose.
• The glass from the opposition shattered in 1000′s of pieces…. flying all over, and hisglass broke in 1000′s of pieces but it stuck together. Proof that his glass is shutter proof.

The question I have for you:

Are you comparing Coffee News to your opposition?

Do you have an easy way to compare Coffee News to newspaper classifieds and to those booklets dropped at homes?

And do you have visible or believable or third party endorsed that Coffee News are better?

If not you are leaving money on the table.

Why not tell me what you do?

Every time they ask I am reminded of what a potent business Coffee News is.

Coffee News is not an expensive business to purchase, it’s perceived to be an easy business and it is. Coffee News can give you a better return on investment that most of the huge concepts out there. The best part about Coffee News is that you don’t need the bank to start your own business.

But can you make it?

Can you make Coffee News a success?

The concept is a success.

More than a 1100 Coffee News areas exist and the concept has run for more than 20 years. The concept is not the issue.

What is the issue then?

The only variable I have no control over is you. I have no idea who and what make you tick. But when you start Coffee News I will quickly know who and what you are. Coffee News is real life. It’s an affordable business but it’s a business. And people running a successful business like themselves.

Any business will expose your lack of self worth. If you value yourself highly, if you believe in your own abilities, if you have confidence, if you have guts, then you will make it running Coffee News. If not, then Coffee News, and any other business you may want to run, will expose your lack of self worth.

That’s good.

At the end of the day nothing matters more than realizing your own self worth.

Have fun and expose your limitations because that’s they only way you’ll overcome them.

Johan Horak

Posted via email from johan horak’s energy flow

Just think how you can create a database using a company like http://www.smsmalls.co.za/ to educate your readers —not spam — on Coffee News or educational ideas from your Coffee News advertisers. (It’s important that you inform people that they may get educational news from Coffee News).

The other way is to get more subscribers to your online Coffee News magazine, for example the one used by Paarl/Wellington Coffee News. Winners of the competitions are people who are subscribers to the online mag. Now you can use your online mag/newsletter to add value to your Coffee News paper advertisers.

Here’s the great ideas from Trish.

I run a competition all the time, and I’m also currently running a separate competition for waiters.  The monthly comp has proven very successful in building loyal readership, and in getting an idea about reader response.  For the prize, I’ve found a number of advertisers have offered one, which gives them more exposure (eg the Persian Carpet lady offered a prize of two Persian table mats – hugely popular!!), or else I offer a meal voucher usually from the Coffee News outlet of the winner’s choice for R150 or R200 (which I usually stump up too), also hugely popular!  Last month we had 245 responses – all by sms to my phone, which I respond to!  Occasionally restaurants offer to sponsor a prize.

 

The waiters’ competition is to challenge them to hand out copies of Coffee News to their customers, and to ask the customers to sms their waiter’s name and restaurant name to me.  It hasn’t taken off in the way I had hoped – I need to do the rounds of the restaurants again to speak to managers and waiters again, but it is beginning to have an effect. Some of the waiters are excited about it. The prize it R100 cash – which I cough up, but if it gets more copies into readers’ hands, it’s worth it.

Thanks for the tips, Johan.

I received an email from a current advertiser in which she states that she has not received any response from her ad.  On the other hand, I have had people tell me how much they like her ad and what a great idea the business is (they run errands, etc).

I invited her to participate in a vendor expo,in which she seemed very excited about, but then didn’t return any calls or emails and didn’t do it.  I have invited her to a professional group that I belong to, but she hasn’t come and also invited her to join the Chamber, but again, she choose not to. She has stated that she sees this ad as a tax deduction and nothing more and at the end of her 6 months she wants out.

I replied saying that I am sorry to hear that she is disappointed and suggested (again) some ad changes, that she has agreed to try.  Is there anything else that I can do?  Any and all help is appreciated.

I don’t have a lot of sympathy with this kind of victim mentality. If your advertiser wants to stop advertising with you it means you have done a poor job of educating the advertiser, and you have  done a poor job of creating value…..even if it’s apparent value.

Your job as a Coffee News owner is not to sell advertising….it’s to create relations and to educate. You are an educator. Teach the people advertising. Teach the people marketing. Give them stuff. Give them a monthly marketing class for free. They will beg you to advertise.

Turn what you do around.

Download now or preview on posterous

CM17 Does Anybody Know of Your Business PDF.pdf (341 KB)

Hi  - here’s your latest CoffeeMail attached for your enjoyment over a cup of coffee, tea or champagne. This month we have a brilliant article by Lenann McGookey Gardner, Harvard MBA and best selling author – Enjoy!

You may also be interested in some of our reader’s comments this month….

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Best part of Coffee News are ads – I like to check them out and find new businesses locally to support. (Shellie-Rae S)
- I also like the good advertising – they are there every week and I feel I can trust they’ll look after us. (Lyn C)
- I love that it advertisers purely local businesses so you know whatever ad catches your eye you can use their service and not have to worry whether it is accessable to you or not. (Lyndal S)
- The fun and laughs we enjoyed reading coffee news too our focus off the cares and worries of the world, we just got to have some simply fun for a bit. thanks so much for this gift and putting us in touch with our local businesses. (Chris S)
- I love reading all the articles as they are entertaining, easy to read, and I can share with my family and friends who to go to if they need one of our local businesses, I always take one home  (Lyndyl M)
- I love coffee news because it advertises things I was not aware of. (Lorraine R)
- I like the adverts. Wife likes the horoscope. (Tom E)
- Can be read in the time it takes to enjoy your cuppa whilst giving you the incentive to get some quotes from the electrician to have those ceiling fans fixed. (Robyn T)

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I also like the good advertising – they are there every week and I feel I can trust they’ll look after us. (Lyn C)

-

I love that it advertisers purely local businesses so you know whatever ad catches your eye you can use their service and not have to worry whether it is accessable to you or not. (Lyndal S)
- The fun and laughs we enjoyed reading coffee news too our focus off the cares and worries of the world, we just got to have some simply fun for a bit. thanks so much for this gift and putting us in touch with our local businesses. (Chris S)
- I love reading all the articles as they are entertaining, easy to read, and I can share with my family and friends who to go to if they need one of our local businesses, I always take one home  (Lyndyl M)
- I love coffee news because it advertises things I was not aware of. (Lorraine R)
- I like the adverts. Wife likes the horoscope. (Tom E)
- Can be read in the time it takes to enjoy your cuppa whilst giving you the incentive to get some quotes from the electrician to have those ceiling fans fixed. (Robyn T)

- The fun and laughs we enjoyed reading coffee news too our focus off the cares and worries of the world, we just got to have some simply fun for a bit. thanks so much for this gift and putting us in touch with our local businesses. (Chris S)

- I love reading all the articles as they are entertaining, easy to read, and I can share with my family and friends who to go to if they need one of our local businesses, I always take one home  (Lyndyl M)

- I love coffee news because it advertises things I was not aware of. (Lorraine R)

- I like the adverts. Wife likes the horoscope. (Tom E)

- Can be read in the time it takes to enjoy your cuppa whilst giving you the incentive to get some quotes from the electrician to have those ceiling fans fixed. (Robyn T)

Kindest Regards, Sue Mazur

As my interest grew I wanted to have a centralised place to publish and distribute all my online stuff. But I also wanted to keep special places for special things. However, my centralised online place is not necessarily the place for you. You are not interested in my dog, my cat and my family. You may want to know more about my business and marketing coaching, or my awareness coaching, even what social media tools and applications I am using. I am even busy with talks on social media and 2012. I need to make it easy to channel you to the place you prefer to go. 

This is where a virtual business card becomes indispensable:

Let me give you a list of issues and how your virtual business card can address these:

1. Email signature. You must have a signature that's automatically added to all your outgoing emails. It should be short and sweet. But if you have a long list of things that you do then your signature can become pretty long and boring. This is where your virtual business card can and should replace your signature. The nice thing about a virtual business card is that when you make changes your email signature updates automatically.  See my email signature that I created using dooid.com:  
2. I have not done all yet, but I will change my about me pages and profile links on all my blogs and social media profiles to include the address to my virtual business card. This is what the address to my virtual card looks like http://www.dooid.com/johanhorak
3. I always suggest to the people, I coach, to have a business card for all their different niches. It makes sense. You give a business card to a person depending on her likes. The problem is that you end up with 5 or more business cards depending on what you do. Problem. Instead I plan to use one business card from now on and add, as my website, the address to my virtual business card http://www.dooid.com/johanhorak.
4. It does not matter if you only have a Facebook page or if you are still using email exclusively. Start using a virtual business card as it will create a basis for your personal brand. 
5. If you use a virtual business card make sure you differentiate. You are different. For example, make sure you have a nice background image. "Being remarkable is everything and it can get you to the next level, it can open doors, it can make favorable impressions. Most importantly, it can help you build trust". Mike Garr
6. A virtual business card force you to condense what you do into a few words. That's great, because you can think of it as your elevator speech.  Agree with  Mike Garr when he said, "Be authentic and let people know what YOU want them know about you." Think and discuss your profile info with someone you can trust before you publish it. 
7. Word of mouth: Most of you will tell me that word of mouth is your most effective way of advertising. For all I care the internet can be seen as a tool to amplify word of mouth (download a free copy of Unleasing The Idea Virus by Seth Godin). "Profiles are vital for telling other users who you are, what you are like, and what you do, all without anybody actually meeting you in person ….. and a profile is the starting point for people who might be interested in spreading this word". Read more here.
8. When creating your virtual business card, a couple of key concepts need to be factored in: content, appearance, and audience. Read more here.
9. Having many blogs and many social media profiles it takes me forever to update and add new things and do. Integrating your virtual business card with these site makes life a lot easier. 

Johan Horak

Posted via email from johan horak’s energy flow

1. I have a realtor that has been with me for almost 5 yrs he says he will “ Never leave Coffee News.“  He plays a game with the papers as well… whenever his ad is below the fold he turns the papers over so his ad shows.  He’s known as the “Coffee News Realtor Guy “and he loves it. Rod Coffee News owner

2. We have a realtor in every edition, 3 of the 4 for multiple years. They all advertise a specific property each week, one includes a photo of the property with a brief description and contact info of the agent. The other just list a brief description of the property with her picture. None of them will give up their slot. I think it is also a bit more of a ‘farming’
   than a ‘hunting’ philosophy as well. The ad keeps their agency front and center with the readers for when they have a need and a specific property is intended for prospective buyers. This is a tough real estate market and it will only take 1 call to pay for a lot of advertising.
3. My realtor has been getting multiple calls each week since I talked her into adding the 2nd ad with the picture and description of a house. Hope this helps. Gene.

You need to collect testimonials from your advertisers. If they have something to say, let them say it on paper and keep it. You will find selling your ads becomes a lot easier when other advertisers do the talking for you.

By The Way: If you want to give your advertiser a bonus then teach him, for free, on how effective testimonials are. Search Google and find an ebook on testimonials or write your own  and share it as a gift.

Coffee News South Africa A Small Business Opportunity

How do ensure you have fun while making money with Coffee News? You need to break it down and do  the seemingly difficult stuff first:

1. You need to set a budget and a forecast. In other words you need to know how much you spend to get one advertisement and you need to decide how many advertisements you want every month. And at what rate you will grow your paying advertisers.
2. Keep graphs on the number of advertisers, the number of actual paying advertisers, the number of advertisers who renew, the number of 13, 26 and 52 week advertisers. 
3. Also keep a graph of the number of people reading your Coffee News and your blog newsletter. If you have not got a blog get one and integrate a newsletter like this one.
4. Let’s say you need about 10 ads to break-even. Then you have another 22 to make money with. In general you can have a net turnover of R19 000 after you have paid the printer and royalties.
5. If you have a system in place to ensure the money comes in then you don’t have to focus on collecting and begging for money. Get this system in place and ensure it’s automated.
6. Sell ads for long periods; 13 weeks, 26 weeks and 52 weeks. Never sell an ad for a month because the advertiser wants to check it out. If she wants to check it out you have not done a great selling job and the advertiser does not  have the guts to be in business.
7. Focus on advertisers who advertise already. There’s no sense in trying to convince the paint shop owner who is stuck in his hole. Don’t waste your time.
8. Go where the money is. People who advertise already have money and are sensible. That’s not all. When you walk into a business you will no if they are successful or not.
9. Decide who spends a lot of money on advertising. If you can find a guy who spends R2000 and more on advertising then go for them. Who are they? Real estate agents, motor car dealers, franchise businesses. Check out the businesses with fancy pick up trucks and delivery vans. 

Sit down every day and think what drives your business and drive the good stuff. And then measure.

Let me tell you; people asked why am I not charging for my offer. You see, I phoned them from deep within who I am. I gave them my name, asked them if I interrupted them, I tried not to sound like a confident trickster. And I invited them to join my free newsletter.

If you are in an offline business or planing on getting involved then start studying everything about marketing, even cold calling.

Here’s an article you should read on cold calling.