http://coffeenews-4u.com/off-line-marketing-mistakes/2009/05/14/15 Learn How To Publish Coffee "News To Amuse" In Your Restaurants Mon, 06 Sep 2010 11:31:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://coffeenews-4u.com/off-line-marketing-mistakes/2009/05/14/15/comment-page-1#comment-39 Coffee News South Africa » Blog Archive » What Is Two-Step Marketing And How To Use It? Thu, 18 Jun 2009 09:29:34 +0000 http://coffeenews-4u.com/2009/05/14/off-line-marketing-mistakes/#comment-39 [...] Two-step marketing means the prospect must respond to your (step 1) advertisement to (step 2) get more info. This info may be a letter, a free report, and tips. The intention is that the letter or brochure does all the pre-selling of your product or service. The two-step (1) advert normally directs your customer to a web page. (2) At the web page they exchange their name and email for the free information. Let’s look at… One-step advertising is when the ad goes all out and asks for the sale. This is also known as ’selling off the page.’ It is by far the hardest advertising method, and is very difficult to achieve successfully when selling a high value or complicated product or service. [I call this kiss on the first date advertising] [...] [...] Two-step marketing means the prospect must respond to your (step 1) advertisement to (step 2) get more info. This info may be a letter, a free report, and tips. The intention is that the letter or brochure does all the pre-selling of your product or service. The two-step (1) advert normally directs your customer to a web page. (2) At the web page they exchange their name and email for the free information. Let’s look at… One-step advertising is when the ad goes all out and asks for the sale. This is also known as ’selling off the page.’ It is by far the hardest advertising method, and is very difficult to achieve successfully when selling a high value or complicated product or service. [I call this kiss on the first date advertising] [...]

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