Random Coffee News Advertiser’s Benefits
Why Is The Time It Takes To Read Coffee News Important?
If it takes the average reader eight to ten minutes to read Coffee News (a one pager) and 15 minutes to read a daily, 48 page newspaper, the reader has already given Coffee News and its ads 6 to 12 times more scrutiny than the daily.
Why Is Coffee News Distributed To Restaurants?
- Research by Coffee News HQ indicated that people are more receptive to advertisements when they are hungry and in a good mood. It can be related to the story about the hungry lion. The lion is more aware before a meal than after a meal.
- Restaurants are an ideal selector of the target market. Patrons who can afford a restaurant meal are either wealthy or aspiring to be wealthy. Therefore they have money to spend at businesses who advertise in Coffee News.
- Restaurants are ideally located in the natural community; they are situated next to the businesses who advertise and the people who read Coffee News are the people who spend money at these businesses.
- Coffee News is permission based; people choose to read Coffee News. Coffee News is not pushed through car windows, or into post boxes. Coffee News is read because it wants to be read. This is another reason why distribution numbers are a useless measure when deciding on an advertising medium
All Coffee News Ads Are The Same Size. Why?
In newspapers and other competing advertising mediums big bucks buy big ads and small to medium businesses can only afford small ads – big potato small potato. In Coffee News no business is discriminated against because of an inferior advertising budget. All ads are the same size.
