Seven Reasons Why Local Businesses Advertise In Coffee News
With Coffee News "you only have to be king of your own backyard".
- Coffee News is a very inexpensive form of advertising in your own local area. And it targets people who either live in the area (friends and customers) or those who have already driven into the area.
- Coffee News allows advertisers to be a constant reminder day by day,week by week, in their own trading area,without having to pay double or triple for the added exposure, to keep in touch with small minority of their customers who may come from other parts of the city.
Provides a highly positive, fun-loving atmosphere for your ad, which by it’s unique design, is also included as part of the fun and conversations. Coffee News gets people talking and thoroughly enjoying themselves, and since the pleasurable experience of eating or drinking coffee is subliminally associated with the ads themselves (which are only read during restaurant visits),the ads put you, the advertiser, in a "good guy" positive light. Willing and ready to buy. - Provides the inexpensive repetition of ads needed to establish buyer patterns – weekly exposure with additional exposure through second and more readings. (Restaurant clients are free to take a copy to share with other friends or put it back in its holder for the next customer to enjoy).
- You don’t find big and small potatoes” All advertisers are seen as equals, in a fun-loving group, rather than individual advertisers – big and small as in newspapers. All ads compliment each other and add to the results received by all. This "shopping centre" type approach to uniform sizing and style characteristics of ads acts to sell a very positive view of the advertisers and his products/services. The fact that the ads are all the same width and are laid out down the sides of the paper, it does not allow a "big potatoes, small potatoes" type of mental judgement about the advertisers.
- Reinforce the message: When Coffee News ads are used in conjunction with other advertising – TV advertising for example -the Coffee News advert becomes a re-run of the TV commercial in the reader’s mind. For less than a fraction of a cent per reader, that particular advertiser had 5,000 people visually see his commercial, thus substantially increasing his TV results.
- Exclusivity. All advertisers are given exclusive rights to advertise their business category in their issue of Coffee News. For example: Only one local doctor or plumber will at anyone time advertise in a local edition of Coffee News. Competitors must go onto a waiting list until space is available. As such,advertisers who join up early are in the best position of keeping their Coffee News unavailable to their competitors.
