The Coffee News Phenomena


For those new To Coffee News some background on the development of Coffee News as seen by Jean Daum:

For Jean Daum (RIP), it was a coffee break heard around the world. The St. Clements resident and creator of the popular Coffee News hoped her idea of a small publication aimed at coffee shops would be successful when it hit counters 16 years ago — but she never dreamed it would evolve into an international phenomenon.

"I never dreamed of something like this," said Daum. "I never thought it would do what it has done, but things have just taken off."

Daum’s idea came to her innocently enough. Alone during a Winnipeg restaurant coffee break in 1988, she began reading sugar packets and other available signage out of boredom.

A former newspaper publisher who saw her business slip away because of continuous distribution troubles, the idea of putting out an entertaining publication geared for people on their coffee breaks popped into her head.

"I wanted to find a way of bringing information to communities through coffee shop distribution and this was a natural," Daum said.

Starting in Winnipeg, the Coffee News spread to Thompson and The Pas and finally the world. Source.

coffeenewsjeandaum

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Why Is Coffee News A One Page Publication?


Consider general newspapers; they are difficult to handle with one hand, the wind blows the pages around, you need space to read them and because it covers many topics you skip a few pages. and when you skip a few pages you also skip a few advertisements.

But with Coffee News:

  1. You can read with one hand holding Coffee News and the other your coffee.
  2. You need no space to read it as you have it in your hand.
  3. In one sitting you can read the newspaper; as it takes between eight to ten minutes to read Coffee News and 15 to 20 minutes to read a newspaper. Many regular newspaper readers occupy a table for a long time but not with Coffee News.
  4. You will never skip a page. This is important for the advertisers. With every read the reader is exposed to all the ads. Even if the reader does not specifically read the ad he/she is always subconsciously or is it sublimely exposed to the advertisement.
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