Most people try to sell and convert when they should be attracting. They try to attract when they should be transforming. (More about these principles in the next chapter.) They are working AGAINST the grain if you will, and finding themselves thoroughly stumped… and no more well-known than they were when they started on their journey. The Zen Of Social Marketing
This book was written for people getting to grips with social media. But the paragraph above should be in every marketing / advertising book. I am sharing it with you because I am writing a book on small business advertising or is it marketing. The aim is to help people stop trying to get the kiss on the first date when they advertise. The book is aimed at businesses who are not combining their off line advertising with online tools.
