Coffee News South Africa

Dear  Off Line Marketing Friend

I have been reading a lot lately on marketing. And specifically on how off line marketers, like Coffee News owners, can promote Coffee News. And every time I revisit the online marketing experts I am reminded of this obvious truth (adapted for off line):

Off Line Business people don’t convert the contacts they make into paying customers. Therefore they don’t build the business that they were hoping to build.

 

So many are under this false impression that "if they only had more contacts" all their marketing problems would go away.

Your off-line marketing problems will not go away until you decide to adopt internet marketing ideas. But let’s start at the beginning.

The questions Off-line marketers need to ask themselves:

• What am I doing with the contacts I make? Everyday I may see ten or twenty people, I tell them about my business but they don’t commit. And I walk away until next time. Why do I have to do it over and over again?

• Do I have a system to follow-up with them?

• When a contact say no do I walk away? -  The contact only said no " today". This does not mean she will still say no in a week or three months time. But do you have a system to follow up?

• If contact stops using my services do I walk away? - Many of the people I know who focus their marketing efforts off-line just walk away because they are either ignorant or they just don’t care.

• If a client has a long term contract with my do I make contact only when I collect the money? -  Again, many of us walk away and only make contact to collect our fee, because off-line marketers don’t have a system to automate follow up.

Let me get back to the statement above and make you a promise:

 

Business people can convert the contacts they make into pay customers if they have an automated follow up system. Therefore they can build the business that they were hoping to build. 

 

How do you automate your follow ups?

1. You get your self a marketing blog. It’s free. Or I can set one up for you at R3 000 ($350) with all the marketing tools that you’ll need and I’ll teach you how to use it. 
2. Integrate a product like feedburner (it’s free) to send your published articles to your newsletter subscribers. This will allow people to subscribe to your updates via email or RSS. I use Aweber because it allows me more freedom to add subscribers. You can test drive it here.
3. You start publishing tips on your blog related to you business and the software you use will email as you publish.
4. When you make contact with anyone invite them to join your free tips newsletter
5. Even if they say no to your business proposal they cannot, really, say no to your free tips newsletter. And if you do the tips well you may just sign them up in the near future.
6. When they already do business with you your free tips will reinforce their reason for investing with you and they will be less likely to stop paying you…
7. And if they stopped doing business with you these tips may just get them back when they are ready again. 

 

Never again will you be under this false impression that "if only you had more contacts" that all you marketing problems would go away. No. Because you are now cultivating relationships with your contacts.

 

Good Luck My Off Line Marketing Friends

 

P.S. Get your off line marketing blog professional setup today and start cultivating long term relationships.

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