Coffee News South Africa

I was asked the question above and will try and explain:

• Advertising’s success depends on how many times you can repeat an advertisement in the face of a potential client; therefore a new edition of Coffee News is printed every week with new content. Because of that many of your readers become regulars. Now. Remember the ads stay the same week after week. Let’s get back to the readers. Because the content change weekly they go to their favourite restaurant weekly and get the new Coffee News. And every week they get to see the same ads over and over. This other publication gets printed monthly. Therefore people will only read it once a month. And the advertiser gets limited or no repetitive exposure.
• When you sit in a restaurant reading the newspaper you want the reader to take action and support the advertisers. Let’s say you are a pharmacist advertising in Coffee News. Then the reader can get his meal, go next door to the pharmacy because Coffee News is published for a suburb in a suburb. Let’s say a pharmacist advertise in the other publication. The reader may be sitting one hour away from the pharmacy because the other publication distributes, not only monthly, but regionally. With Coffee News even your small local businesses can and will advertise because the readers and the restaurants are next door.
• Coffee News is a media publication and you know what that entails; printing, content writing, distribution and selling of ad space. With Coffee News you, as the publisher, will have all your time to focus on marketing, distribution and printing. You don’t have to spend endless nights of your time researching and writing content, because all the content is written for you, weekly and send to you six weeks in advance. (The other publication cannot spend all their time on marketing because they have to write content).
• Coffee News  has a very unique design and layout that’s copy righted. Some of these unique design points are based on sublimal ideas. These unique techniques are shared with Coffee News owners.
• The fact that Coffee News is a one pager may seem irrelevant but when you know that the ads are on both sides and edges of the newspaper then you agree that the ads are always within eyes way. With any other publication the ads can become irrelevantly-out-of-site.

There are more differences but this is enough for one day.

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